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Creative & content

UGC strategy & content packages

User-generated content planned with intent: the right creators, clear briefs, proper usage rights and packages ready for brand partnerships and paid media.

Blank sheets of paper on a pale table in raking window light, with drops of ink, a folded card and a looping vermilion ribbon that ties the pages together.

The outcome

A library of authentic, rights-cleared content you can use with confidence across organic, paid and partner channels.

Build a UGC library

Right for you if

  • Your polished ads are losing to people talking into phones.
  • You've bought UGC before and couldn't use half of it.
  • Nobody is sure what rights you have to the content you already own.
  • A brand partnership needs content fast, without cutting corners.

The magic of user-generated content is that it doesn’t sound like an ad. The risk is that it’s treated like one anyway — with unclear rights and missing disclosures. We handle the magic and the paperwork.

Every package arrives with a log of what you can do with each file, for how long and where. It’s less glamorous than the content, and just as important.

How it works

  1. 01

    Set the strategy

    Which stories, formats and creator profiles will do the job, and where each piece of content will run.

  2. 02

    Brief and contract

    Clear creative briefs, honest product guidance and written agreements on usage, duration, exclusivity and disclosure.

  3. 03

    Produce and review

    Creators film in their own voice; we review for brief fit, accuracy and compliance before anything goes live.

  4. 04

    Package and deploy

    Edited cuts, hooks and captions organized by use, with rights documented alongside every file.

What you get

  • UGC strategy and creator profiles
  • Creator briefs and usage agreements
  • Edited content packages with hook variations
  • Rights and disclosure log for every asset
  • Paid and partner deployment guidance

In plain terms

The definitions we agree on in writing before any budget moves.

Usage rights
The written permission defining where, for how long and in which markets you may use a creator's content. We never assume rights that aren't signed.
Whitelisting
Running paid ads through a creator's own account with their written permission, for an agreed period and budget. It is always separately agreed.
Disclosure
A clear, visible statement that content is sponsored or gifted, placed where viewers will see it — never hidden in a pile of hashtags.

Related work

Case studies for this service are being prepared with client approval. See the kinds of engagements we take on.

Tell us where you'd run the content and what you want people to believe after watching.

Build a UGC library

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