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Social & partnerships

Creator partnerships

Creator programs and brand partnership activation — from finding the right voices to briefs, contracts, launch and measurement.

Standing paper cutouts of arches, discs and domes in two mirrored groups that seem to answer each other, with one small vermilion disc between them.

The outcome

Partnerships with creators who genuinely fit your brand, producing content and conversations your audience trusts.

Start a creator program

Right for you if

  • Your audience listens to creators more than to brands.
  • Past influencer work was expensive and hard to measure.
  • You have a brand partnership to activate and no team to run it.
  • You want long-term creator relationships, not one-off posts.

People trust creators because creators tell them the truth. The best partnerships protect that trust: the right fit, a real brief, and disclosure nobody has to hunt for.

We manage the details that make programs sustainable — agreements, approvals, usage windows and measurement — so the relationships can last.

How it works

  1. 01

    Find the fit

    Creators selected for audience match, values and content quality — not just follower counts.

  2. 02

    Brief and agree

    Clear briefs, fair fees and written terms covering deliverables, usage, exclusivity and disclosure.

  3. 03

    Activate

    Launch coordination, content review for accuracy and compliance, and amplification through owned and paid channels.

  4. 04

    Measure and grow

    Results reviewed per creator, with the best partnerships extended into ongoing relationships.

What you get

  • Creator program strategy
  • Creator shortlist with fit rationale
  • Briefs, agreements and disclosure guidance
  • Launch plan and content review
  • Partnership performance report

In plain terms

The definitions we agree on in writing before any budget moves.

Material connection
Any payment, free product or other relationship between a brand and a creator. It must be disclosed clearly whenever the creator endorses the brand.
Clear disclosure
A plain statement such as "ad" or "paid partnership," visible without clicking "more," spoken in video and placed in the platform's own label.
Usage window
The agreed period in which the brand may reuse creator content in its own channels or ads. After it ends, reuse requires a new agreement.

Related work

Case studies for this service are being prepared with client approval. See the kinds of engagements we take on.

Name a creator you admire — even if they're out of reach. It tells us a lot.

Start a creator program

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