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Performance & acquisition

Pay-per-lead generation

Form leads from people who asked to hear from you, qualified against written criteria and delivered fast enough to still be warm.

Fine threads of light pass through standing panes of glass and meet at a single bright point, one of them vermilion, above a softly reflective paper surface.

The outcome

A consistent flow of qualified inquiries, priced and measured on terms we agree in writing before any media is bought.

Talk to us about leads

Right for you if

  • Your sales team says the leads are "junk" and marketing says they aren't.
  • You're paying per lead without a shared definition of a good one.
  • Leads arrive in batches, hours after the person filled in the form.
  • You want to scale inquiries without losing control of quality.

The argument between sales and marketing about lead quality is almost always an argument about a definition nobody wrote down. We write it first, then buy media to match it.

We don’t promise a number of leads. We promise transparent terms, real-time delivery, source data on every inquiry and a clear process for anything that doesn’t meet the bar.

How it works

  1. 01

    Write the definition

    Required fields, geography, intent, exclusions and consent language agreed with sales and marketing together.

  2. 02

    Build the capture

    Offers, landing pages and forms designed to attract the right people and gently discourage the wrong ones.

  3. 03

    Deliver in real time

    Leads flow straight into your CRM or inbox with source data attached, so follow-up can start within minutes.

  4. 04

    Close the loop

    Your team marks outcomes; we use them to adjust sources, offers and qualification questions.

What you get

  • Written lead definition and consent language
  • Offer and landing page development
  • Form, CRM and routing integration
  • Source-level lead tracking
  • Weekly quality review and monthly reporting

In plain terms

The definitions we agree on in writing before any budget moves.

Qualified lead
An inquiry that meets every criterion in your signed lead definition — for example, valid contact details, inside your service area, expressing a need you serve, with consent to be contacted.
Invalid lead
A lead with false details, a duplicate or an out-of-criteria request. Invalid leads are reported with a reason and are not billed.
Source
The channel, campaign and ad that produced a lead. Every lead is delivered with its source so you can judge channels on outcomes, not volume.

Related work

Case studies for this service are being prepared with client approval. See the kinds of engagements we take on.

Describe the last great lead your team received. That's the one we'll try to find more of.

Talk to us about leads

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