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Performance & acquisition

Pay-per-click

Search and shopping campaigns built around what people type when they're ready, paired with pages and copy that honor that intent.

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The outcome

Paid search you can understand and defend — structured by intent, measured on real outcomes and adjusted on evidence.

Review your paid search

Right for you if

  • Your account has grown for years and nobody fully understands it.
  • You're paying for clicks that never become conversations.
  • Reporting shows impressions and clicks, but not revenue or qualified leads.
  • You want strategy and copy, not just bid management.

Search is one of the few places people tell you exactly what they want. Good paid search listens to that, then answers it with a relevant ad and a page that keeps the promise.

You’ll always see your media spend separately from our fee, a clear definition of a conversion and a record of what we changed and why.

How it works

  1. 01

    Audit and restructure

    Review search terms, structure, tracking and spend, then rebuild around clear intent groups.

  2. 02

    Write for intent

    Ads and landing pages written for what each search really means, not just the keyword it contains.

  3. 03

    Measure outcomes

    Conversion tracking tied to qualified leads, calls or sales, including offline results where you can share them.

  4. 04

    Optimize openly

    Regular search-term reviews, negative keywords, tests and budget shifts, documented so you can see why every change was made.

What you get

  • Account and tracking audit
  • Restructured campaigns by intent
  • Ad copy and extensions
  • Conversion and offline outcome tracking
  • Monthly performance report with change log

In plain terms

The definitions we agree on in writing before any budget moves.

Conversion
The specific action we optimize toward, agreed in writing — for example a qualified form lead or a call over a set duration — not simply a page view.
Cost per qualified outcome
Total media spend divided by the number of conversions that meet the agreed definition. We report this alongside cost per click, never instead of it.
Management fee
Our fee for strategy, build and optimization, shown separately from media spend. Media is billed at cost or paid directly by you to the platform.

Related work

Case studies for this service are being prepared with client approval. See the kinds of engagements we take on.

Tell us what you spend each month and what you'd call a good result.

Review your paid search

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