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Business development

B2B appointment setting

Targeting, outreach design, qualification and handoff that fill your sales calendar with meetings worth taking.

A run of thresholds receding into depth, the last door standing open to bright morning light, with a vermilion thread leading through every opening.

The outcome

Qualified first meetings with the right people at the right companies, handed to your team with the context they need to continue the conversation.

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Right for you if

  • Your sales team is good in the room but short on rooms.
  • Outbound feels spammy, and the replies prove it.
  • Meetings get booked that never should have been.
  • You're entering a new market or segment and need early conversations.

The best outbound doesn’t feel like outbound. It feels like a well-informed person reaching out at the right time with a relevant reason. We design for that, and we’re comfortable sending fewer messages to earn better replies.

A meeting is only worth counting if your team is glad it happened. That’s why our definition of qualified is written down with you before we begin.

How it works

  1. 01

    Target precisely

    Ideal customer profile, account lists and buyer roles defined with your sales team and built from reputable data sources.

  2. 02

    Design the outreach

    Personal, relevant sequences across email, phone and social, written to earn a reply and compliant with applicable rules.

  3. 03

    Qualify carefully

    Conversations screened against agreed criteria before any meeting is offered, so your calendar stays valuable.

  4. 04

    Hand off cleanly

    Each meeting arrives with notes, context and the prospect's stated need, and outcomes feed back into targeting.

What you get

  • Ideal customer profile and account list
  • Outreach sequences and call guides
  • Qualification criteria and scoring
  • Meeting handoff template and CRM integration
  • Weekly pipeline and meeting quality report

In plain terms

The definitions we agree on in writing before any budget moves.

Qualified meeting
A scheduled conversation with a person who matches the agreed profile and role, has confirmed interest in the topic and attends. No-shows and out-of-profile meetings are reported and not counted.
Handoff
The written brief delivered to your team before each meeting — who they're meeting, why they agreed, what they said and suggested next steps.
Opt-out
Any request not to be contacted is honored immediately across every channel and recorded in the suppression list.

Related work

Case studies for this service are being prepared with client approval. See the kinds of engagements we take on.

Describe your best customer in three sentences. We'll find their neighbors.

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